Kasra Ghavidel: Design & Innovation Practitioner

Design & innovation, to me, are akin to poetry. It's a quest for exploration, to unveil mysteries beyond, to question assumptions, and to perceive things differently. We manifest novelty, wonder and beauty. We are creating possibility. Isn’t it radically human?

Extensive experience

With over 8 years of design experience in both academic and professional settings, I have applied human-centered design principles to a wide variety of contexts, from urban spaces to digital experiences. My professional background includes working at a highly-regarded design studio, 3 startups, and a corporation with extensive user base exceeding 40 million, as well as operating as a freelance designer.

Experiences & Skills

Strategic, Holistic, Experimental

Rather than viewing design solely as a matter of visual aesthetics or engineering, I adopt a systems thinking mindset that recognizes the importance of integrating functional, economic, emotional, and social benefits into a cohesive whole. I begin each project by thoroughly assessing the problem, analyzing the larger context, and identifying potential opportunities. From there, I strive to create solutions that are not only strategic and meaningful, but also innovative and experimental.

Approaches

Human-centered

As a human-centered designer, I firmly hold the belief that gaining a deep understanding of people and communities is paramount. This includes delving into their subconscious motivations, as merely observing their actions without comprehending the underlying drivers would limit our effectiveness and our ability to generate innovative solutions. To achieve this, I have invested a significant amount of time studying the foundations of psychology and philosophy in addition to developing my design skills.

About Me

Case Studies

Within this section, I present a curated collection of my projects that embody my mindset and skills as a design/innovation practitioner. These projects reflect my creative approach, problem-finding / problem-solving abilities, and dedication to delivering simple but authentic results.