At Café Bazaar, a premier smartphone application marketplace serving Persian-speaking countries with a global user base of over 51 million, I assumed a leadership role as a designer. My responsibilities encompassed leading a design team in the development of a brand-new community-based shopping platform, built from the ground up. Furthermore, I actively mentored and guided junior designers to foster their professional growth.

As an individual contributor (IC) in a cross-functional team at Balad, a local map and navigation service with 10+ million users, I led discovery sessions and tested various solutions for addressing drug shortages. I also played a key role in hiring product designers, collaborated with HR to create an innovative competency model, and established a design toolbox while mentoring junior designers.

At Address, an online real estate platform committed to enhancing the rental experience through validated listings and high-quality content, I crafted a user-friendly interface for streamlining supply processes, developed numerous prototypes for experimentation and testing, and established a comprehensive integrated Brand guideline and design system.

As a designer at Studio Shizaru, a multidisciplinary firm with offices in both Tehran and Los Angeles, I was engaged in a wide array of activities. These included conducting design research, performing brand audits, and refining client briefs. I also had the opportunity to work on visual identities and brand guidelines, as well as the design of digital products and interface guidelines.

Scenariative is a design collective focusing on scenario-based design. They approach “scenario” as both a context and/or product of design through a range of disciplines. Exploring the marriage of design fiction as a theme and scenario planning as a design thinking method, Scenariative produces alternative plausible futures to study the effects of products yet to be designed and developed.

As a visual designer at Khooger, an E-Commerce platform for home and office furniture, I focused on crafting user interfaces, conducting website photography, and handling graphic design projects.

NAKHODA/SAQI is a joint venture established by Alireza Ebrahimkhani, a graphic designer and developer, and Kasra Ghavidel, a strategic designer. Our team has collaborated with a diverse range of clients across various industries, including technology, culture, and food. Our areas of expertise encompass brand strategy, visual identity, product design, packaging, and communication. Our design approach is centered around strategy, exploration, and experimentation.

Notable clients we have worked with include:

After gaining some years of professional experience, I made the decision to further my academic expertise in the realm of visual communication. Embracing my multidisciplinary perspective, my master’s thesis project delved into the intersection of various fields, exploring “The role of visual design in trust-building.”

During my bachelor’s in architecture, I was fortunate to learn from practitioners like Shadi Azizi, Kave Bazrafkan, and Behrooz Mansouri. Throughout this period, I dedicated myself to honing both my technical and theoretical skills within the field of architecture. I actively delved into areas such as circular economy, human-centered design, and object-oriented ontology, integrating these concepts into my project work. Notably, my thesis project involved the design of a Montessori-inspired kindergarten, showcasing my commitment to innovative and holistic architectural solutions.

I participated in a one-year architecture program led by renowned Iranian architects Homa Farjadi, Alireza Taghaboni, Hooman Talebi, and Farshad Mehdizade. During this immersive experience, our focus was on large-scale experimental projects that encouraged critical thinking and a bottom-up approach. The program emphasized the integration of research and design, fostering a holistic approach to architectural exploration.

Design Process

Proficient in Human-centered Design, Design Thinking and derived innovation processes

Comfortable with Agile & Iterative product development methodologies

Comfortable with Facilitation methods and tools for team workshops

Experienced at Experiment Design as a validation and insight gathering method

Experienced in Brand Strategy, Brand Identity & Design Systems

Research & Insight Gathering

Expert in Qualitative Research methods such as interview & field study methods, secondary research, cognitive analysis, behavioral analysis, etc.

Familiar with Quantitative Research methods such as surveys, A/B testing, card sorting, etc.

Digital Prototyping

Proficient with Adobe XD, Figma, SparkAR, some experiences with HTML, CSS, JavaScript, P5.js, Processing (Java)

Modeling & Physical Prototyping

Proficient with Rhino 3d Modeling, KeyShot Rendering, Familiar with Digital Fabrication (3d Printing, CNC, Laser-cut)

Visual Design & Motion Graphics

Proficient with Adobe Illustrator, Photoshop, InDesign, After Effects, and Digital Photography